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The web site states the following, "Visit Our Online Store For True." We noticed that the web site also said " Bringing Southern-Style Foods to New Places." It also said " We are a small company located in Thomson Georgia where each order is individually and pressed and packaged to ensure you receive a superior product. Our cheese straws are square in shape making them perfect for national shipping. We at Chinaberry Foods are eager to assist you with your next occasion and help you give the Gift of Good Taste. Visit Our Online Store to Stock Up on Our. In his desire to promote Southern-style fo." The header had cheese straws as the highest ranking optimized keyword. This keyword is followed by cheese wafers, cheese straw, and big tom which isn't as urgent as cheese straws. The other words chinaberryfoods.com uses is bloody mary. bloody mary mix gourmet food is included and might not be seen by web engines.